PART ONE

Opening Statement
Business Owner  vs.  Empire Creator
Your One Thing
The Confident CEO
Getting Ten Steps Ahead
The Fearless CEO
Journaling Your Way to Success
When Your Personal Life Suffers,  Your Empire Suffers

PART TWO

Developing Your Business Plan
Branding Your Empire
Turning Others On
Mingle Your Way to Millions
Speaking Your Way to Success
Creating Copy
Planning Your Event
Building Meaningful Relationships
The Happiest CEO is the  Most Successful CEO
Living Healthy as a CEO

BACK INSERTS

The Final Note
Epilogue
What’s Next?
Transform Mastermind Offerings
About the Project Manager
About the Authors
About Transform International’s Founding CEO, Elena Rahrig

Elena Rahrig
Michele Hoffecker
Rhonda Cimorelli
Daria Dillard Stone
Tammeron Karaim
Rogue Pence
By Syndee Hendricks
Gina Johnson
Susan Hastings-Giebler
Cami Baker
Randy Fisher
Amanda LaLumiere
Laura Hayford
Laurel Archer
Lyn-Dee Eldridge
Rhonda Beyreis

“This is every entrepreneur’s dream come true. Finally, someone authored a book that does not only tell you what you need to do; rather, they also tell you how to do it and provides spaces for immediate implementation. This book is a phenomenon for many reasons; but for one, it covers an array of topics every entrepreneur must know to own an Empire. I find the combination of personal development and business application to be profound. These Authors are correct when they say, “When your personal life suffers, your business will suffer—and vice versa.”

Patrick Snow
PatrickSnow.com
International Best-Selling Author
Author of Creating Your Own Destiny

“I must be honest, I am not a huge fan of compilation books, because they are typically poorly put together with poor writing skills. However, since I am being honest, this book is deserving of my standing ovation —and yours too. It is obvious this book has fully been well planned and executed with the highest quality of professionalism.”

Niko Mercuris
NikoMercuris.com
Author / Speaker / Investor /
Business Break Through Consultant

“We don’t know what we do not know, until someone shows us that we do not know it. This book has show-ed me exactly what I was missing that was hindering my success as an entrepreneur. Even more, since applying what I learned from this book, I have seen immediate transformation in my business. I am more confident than ever before that my business is trans-forming into an Empire.”

Jimmie Bell
OSU Alumni Football Player
Mentor

Transform International began in 2013 as a company focused on the wellbeing of others through inspiration, motivation, and personal development. As the Founder, Elena Rahrig designed, created, and developed programs that began to reach the prison and school systems. From there, those who completed her programs received the intended results of trans-forming their lives and defining their purpose in life.

Although those who took the programs defined their purpose, they did not know how to fulfill their purpose. Therefore, Elena began solidifying a variety of business academies that were certain to help anyone who desired to become a CEO.

What began as a Public Speaking career, trans-formed into authorship, mentoring, and consulting thousands of people from around the globe. Today, Transform International’s greatest impact is through its mastermind group, Transform Mastermind.

Having the heart to help everyone, no matter their budget, Elena vowed to keep her mastermind afford-able for everyone. Comparable to the investment of a Friday night pizza and a case of Pepsi, anyone with integrity and determination to create, build, and sustain an Empire can become a member.

As Transform Mastermind continues to grow in six countries, Elena remains open minded and seeks more ways to help more than she already has helped others. It is for that reason, and her passion and visions this book has been written.

Each Author of this book desires to share their wisdom to mentor those who are in need of enhancing their life and developing CEO skills. Furthermore, it is the Transform Mastermind family’s ambition and passion to create a new volume of The CEO’s Play-book each year, with new lessons that are sure to continue to assist others in transforming their business into an Empire. So, be sure to keep your eyes open each year for more impactful insights.

The Authors of this book are members of the Transform Mastermind family and are creating, building, and sustaining their Empires. Just like you, they have been on the roller coaster of entrepreneurship. It is now their desire to help you off your roller coaster and assist you in developing your own Empire.

Many of these Authors have grown their business on a national level, and some on an international level. Achieving much more than many entrepreneurs, the writers of this book have spoken on stages to hundreds, authored their own books, built a large client-base, developed programs and academies, and assisted others in their success. Moreover, they have proven them-selves as thought leaders of the world as they mentor the masses.

It is a fact that when your personal life suffers, your business will suffer—and vice versa. In this book, you will gain vital insights to enhance your personal life, preparing you for success. In the second part of this book, you will obtain step by step instructions through some of the most intrinsic details of building your Empire.

The Transform Mastermind family knows that when you apply what is taught in this book, you will experience major advancements. Furthermore, you will surely be on your way to transforming your business into an Empire, and from an entrepreneur into a CEO!

Brian Frobase
Author of Grandpa’s Garden
Public Speaker & Mentor

According to Small Business Trends, over 50% of small businesses fail in the first four years. In fact, in 2011 only 4% made it to year two. Out of that 4%, only 3% made it to year three; and out of that 3%, 9% made it to year four. Finally, out of that 9% only 3% made it to year five. The leading cause of this downfall is incompetence, lack of managerial experience, neglect, fraud, disaster, cashflow problems, and overall lack of experience.

Do you see yourself struggling in any of the areas that are commonly known for the downfall of entrepreneurs? Do you often worry if you will be on the failing side of the statistics? Are you frustrated or worrisome more than you are excited? Are you tired of paying thousands of dollars for help to transform your struggling business into a prosperous Empire?

We understand how you feel. Every single Author of this book has been right where you are. We have been on the roller coaster of feast to famine, have thought about giving up on our dreams, and have been exasperated by spending thousands upon thousands of dollars to obtain the help needed.

In this book, you will learn from each Empire Creator who wrote a chapter and will also receive written exercises to immediately apply what you learn. Each Author chose a topic that they know you need, and each has provided you with valuable tips and tools you must apply to be successful. You will learn personal development and business techniques because when your personal life suffers, your business will suffer. Most importantly, when your business suffers, you will either quit or continue to struggle, never truly creating your Empire.

So, why are we the ones to teach you? There is a vast difference between advice versus counsel. Advice is what you receive when you ask an opinion from someone who lacks experience and knowledge. Alternatively, counsel is what you receive when you ask for facts from those who have succeeded in what you want to accomplish. Each person who was chosen to write a chapter in this book has been there and done that. Meaning, they wrote their chapter to give you the best counsel you will ever find…for a fraction of its worth.

We understand that you have a burning desire in your heart to win, and win big. We understand that you have a passion to inspire, motivate, impact, and influence those around you. We also understand that your journey as an CEO has its ups and downs. Rest assured, we are here for you. This book is to help ease your stress by knowing what to do and following precise action steps.

“Together We Rise” is one of Transform International’s slogans that we, not only say, but live by daily. It is vital to your success to know that we are here for you and are eager to witness you raise up your Empire. Along your journey, if you read a chapter and feel stuck, be sure to reach out to the Author. You will find their contact information at the back of this book. Alternatively, you can email our team at: Info@TransformMastermind.com.

Are you ready to advance to your next level? Are you ready to connect, collaborate, and conquer with the Authors of this book? Are you ready to transform from an entrepreneur into an CEO? Are you ready to transform your business into an Empire? Hypothesizing you said, “Yes!” it is time to grab a cozy blanket and a pen, sit back with a cup-of-joe, lick your finger, and turn the page.

“For some, entrepreneurship chooses them, while others have chosen entrepreneurship.”
– Elena Rahrig

What made you decide to become an entrepreneur? Why do you call yourself an entrepreneur? Why do you continue to work towards becoming a successful entrepreneur? If you are like me, then your answers to these questions run wide and deep. We will address some of these core reasons in chapter one; but for now, allow me to share with you my unique story as to how I became an entrepreneur.

When I was twelve-years-old, my mom and dad (in their infinite wisdom and ambition) began paying me to read books. These were not books about romance, vampires, or mystery; instead, they were books that taught about life, business, and spirituality.

The first book my parents had ever handed me to read was presented to me with a highlighter and a pen. They then instructed me to highlight all that aroused my attention and write in the margins any-thing that provoked a question or thought. Above that, they handed me a notebook to write summaries about each book I would read.

I forget the name of the first book, but it was navy blue with gold writing on the cover, and it was a book-let. At the age of twelve, I was less than thrilled about this idea of theirs; however, I obliged my parents because I wanted the $20 at the end of the last chapter.

Opening that book and reading the words on the pages, I tried desperately to combine the words into a sentence that I could comprehend. I had very little luck at this, as I became frustrated, pissed off, and thinking my parents were morons for wanting me to read such crap—it was not anything like the Nancy Drew books I was accustomed to.

I had no idea what this business Author was trying to say to me. It was 1994 when I was twelve-years-old, and I did not even know what a business logo was, let alone what an LLC, Sole Proprietor, C Corp, Incorporated, or a Nonprofit was. This book was merely speaking all types of jibberish.

Having had enough, I went to dad (who sat reading the best of Robert Kiyosaki) with a cockeyed head, a knee bent, annoyance on my face, and a predictable preteen mouth. He needed to understand that I had no clue what this all means and that this is all a waste of time. Couldn’t he just give me $20 like he always had before?

Of course, dad was not going to force me to read the book, but he sure-as-heck was not going to give me the $20 unless I did. Think about this, in 1994 $20 was more like $50 in today’s age. This book was about 75 pages in length, divide that by $20, that is more than twenty-five cents per page—that is a lot to a twelve-year-old in 1994. I could buy an entire outfit for that—jeans, a shirt, and earrings.

Well, that one book was the beginning of my entrepreneurial training. From that one book, I went on to read (or listen to) hundreds of books. Joyce Meyer’s books became my favorite; and at about thirteen years of age, I knew that someday I would be just like her. I would write books and speak to motivate, educate, and inspire.

Throughout my adolescence, my parents were both entrepreneurs, along with my aunts and uncles, and older brothers. It was at the same time my dad began paying me to read books that he and my mom ventured outside their brick and mortar corporation and joined Amway—yes, that is correct, good old Amway! Of course, my dad being a man who can sell ketchup popsicles to a man wearing white gloves, and my mom who had an eye for detail and business intelligence, they were extremely successful in every-thing they touched.

Having spent my teen years traveling with them to conferences throughout the nation, I was naively being impacted by the lives and words of millionaires. I was a typical child who watched and mimicked those around me. (I sure am happy that those around me were Empire Creators!)

Although I was to stay back in the hotel room and pool area with the other kids attending the conferences with their parents, I could not help but sneak into the massive conference center to see the excitement. There were tons of people, fun music and dancing, and world-class speakers teaching and motivating 10,000-20,000 people. Mom and dad always saved me a seat because they knew I would be in and out, as I could not stay away for too long.

By the time I was eighteen, business is all I knew— entrepreneurship was in my blood. So, I did what I knew to do—join the network marketing company of the era—Mona Vie. Surely enough, I did okay at it and was earning a couple of thousand dollars a week. Over the years, moving onto the next popular network marketing company, I became the number one earner and found myself traveling the nation as one of the speakers on the stage.

So, you see, being an entrepreneur just seemed to happen for me. I never really sat back and thought too much about it. I did not turn to entrepreneurship because I was burned out from a nine-to-five job.

It was during the days of network marketing when I was reaching my thirties and sitting at the number three earner of the company when I realized I had been building someone else’s Empire. Sure, I was get-ting paid great residuals and had an amazing life-style, but imagine what I could do with my own Empire?

Well, my friend, that is why I am here now. Over the span of six years, I have built an Empire that continues to flourish. Knowing all that I was taught, and seeing the results of my wisdom, I would not dream about keeping it all to myself, as that would be selfish. Instead, I share my knowledge and wisdom with anyone who cares as much about their dream as I do about their dream.

I bid you fair warning, being an Empire Creator is not easy. You will more than likely cry, hate yourself at times, doubt yourself almost daily, consider believing the naysayers, feel foolish, and desire to quit. In fact, many do quit, because Empires are not for the weak minded, and they are certainly not for those who want a quick and easy ride.

In today’s society, it is a fact that there are more people who are weak minded than there are strong-minded—those whom I call and consider Warriors. Knowing the cold, hard truth about Empire Creators, if you believe you have what it takes to make it, then let’s move forward and get you started on the right track of transforming your business into the Empire you genuinely want to have.

In the next section, you will see that I have created a chart for you as a quick reference guide to some of the main contrast between a Business Owner and an Empire Creator. This will help you become more aware of what we do here at Transform International to help entrepreneurs, and what this book is about to do for you!